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Storyboard Media Newsletter | 1/24/2020









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Happy Friday

Here are a few things to distract you from our strange, cruel world
 
1. TVR Podcast, Ep 19: The Evolution of Storyboard Media
2. Brand Empathy: The Critical Quality B2B Content Lacks
3. Quibi Debuts ‘Turnstyle’ Mobile Video at CES
4. How Video Helped Wells Fargo Recover Its Brand
5. CEOs Are Doing Just Fine Without Facebook

 

Fun Fact: President Chester A. Arthur owned over 80 pairs of pants.

1



TVR Podcast, Episode 19
The Evolution of Storyboard Media

On January 9th, 2020, Storyboard Media turned six years-old.

In this week’s pod, co-founders Ben and Justin reflect on the evolution of the company, their journey as freelancers who partnered to create a video agency, and all of the highway rest stops they’ve visited along the way.

Listen now on Apple Podcasts, Spotify, or wherever you get your podcasts.

Listen Now

2

Brand Empathy: The Critical Quality B2B Content Lacks [Content Marketing Institute]

Have you ever noticed that B2B marketing content can come off as a little cold? That it tends to miss the mark when it comes to creating an emotional connection? That it frequently returns to the scene of the crime to relive the experience of having absolute control?

The Content Marketing Institute makes a great case for why B2B marketers need to start infusing their content with empathy to reach their target audience more effectively.

3

Quibi Debuts ‘Turnstyle’ Mobile Video Tech at CES [Adweek]

Earlier this month, Quibi debuted its ‘turnstyle’ mobile technology which enables viewers to watch content in both landscape and portrait mode without any unused space on the screen.

So to back up for a minute, Quibi is another thing that you’re supposed to know about now. It will offer original programming that is being described as “something between TV and film.” Also, you have to pay for it. Good luck!

4

How Video Helped Wells Fargo Recover Its Brand [Think with Google]

Storyboard Media does not endorse the practice of forcing your employees to open multiple checking accounts in a person’s name without their consent. We do, however, appreciate the thoughtful approach to video that Wells Fargo was forced to take after they got caught doing just that.

In a piece on Think with Google, Wells Fargo’s Head of Integrated Marketing explains how the financial giant used video to rehab their image.

5

More CEOs Are Doing Just Fine Without Facebook [Inc.]

Finally –– turning our attention to a brand that is by some curséd spell of magic even more controversial than Wells Fargo –– Facebook’s favor among CEOs is dwindling, as more business owners express concerns over data privacy, increased ad costs, and lackluster returns.

This report from Inc. highlights several CEOs who seem to be doing just fine despite no longer being in a relationship with Facebook.

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