Episode 15: Bad Recruiting Videos
Ben and Justin finish up discussing what goes into a good Recruiting video by looking at two examples of bad Recruiting videos.
The elements of a good Recruiting video are:
1. Get And Keep Attention
2. Educate The Viewer About The Company Culture
3. Move Them Through The Funnel Or Spit Them Out
4. No Ping Pong Tables
Ben’s Example: “Careers at Pinterest” – Pinterest
Justin’s Example: “Careers at WWF” – WWF
At Storyboard Media, we specialize in designing and implementing video strategies for growth-stage companies. If you want to find out if creating recruiting videos is the right move for your business, shoot us a message or sign up for a Springboard today. We’ll help you steer clear of bad recruiting videos to attract the team that will propel your company to the next level.