Play The Video Reformation Podcast, Episode 21:
Video should empower your viewer to take action. But in order to do so effectively, you need the right call to action.
Ben and Justin discuss what makes a strong call to action and the types of calls to action that work best for marketing, sales, and customer success-related video content. They also get into some best practices for driving traffic with your video when posting to various social channels.
This episode is brought to you by Howard Van Heuvel’s Self Help For Men Who Have To Help Themselves.
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• Book: A Website That Works, Mark O’Brien
• Resource: Crossing the Chasm