Posts Tagged:Video Strategy

Reinventing the Testimonial Video

Written by Ben Oliver I am on a quest. Not so much an epic adventure seeking out some universal truth or even a religious relic. No, I am on a personal quest to… (wait for it…) reinvent the testimonial video. I absolutely hate testimonial videos. Don’t get me wrong, I see their value. It’s a…

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How Long Should Your Videos Be?

I am not a tall man. I never have been. The closest I came to the second growth spurt I dreamed of in my teens came in my mid- to late-twenties, but that growth spurt ended up being outward instead of upward. Fortunately, I’ve found myself working in an industry where shorter is better. Unless…

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When (or how) is a video considered a success?

The reason I’m writing this blog is because we’re trying to answer this question. It sounds odd, I know. But as we explore answers, we’ve been unintentionally and slowly transforming our business. As a creative team (building concepts for clients) and a production company (executing those concepts), we generate really cool work that both our…

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