Press Play | Episode 10: Good Branded Content
Episode 10: Good Branded Content
This month on Press Play, Ben and Justin are looking at Branded Content. On this episode, they start off with two good examples of Branded Content.
The key elements that are discussed are:
1. Be Entertaining
3. Align With Brand Ethos
Ben’s Example: “I Won’t Let You Down” – OK Go
Justin’s Example: “Running On Fumes” – The Runaways
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