Category Archive for: Strategy

Reinventing the Testimonial Video

Written by Ben Oliver I am on a quest. Not so much an epic adventure seeking out some universal truth or even a religious relic. No, I am on a personal quest to… (wait for it…) reinvent the testimonial video. I absolutely hate testimonial videos. Don’t get me wrong, I see their value. It’s a…

Read More →

How Long Should Your Videos Be?

I am not a tall man. I never have been. The closest I came to the second growth spurt I dreamed of in my teens came in my mid- to late-twenties, but that growth spurt ended up being outward instead of upward. Fortunately, I’ve found myself working in an industry where shorter is better. Unless…

Read More →

Back to Top